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Inilah Media Siber Online di Provinsi Jambi Indonesia

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Inilah Media Siber Online di Provinsi Jambi Indonesia JAMBI  - Saat ini ada banyak media siber atau media online yang 'mengudara' di Provinsi Jambi - Indonesia. Menurut berbagai sumber, jumlah media siber di Jambi lebih dari 500 domain. Itu artinya, pertumbuhan media online atau media siber ini sangat pesat di Provinsi Jambi. Namun, jika merujuk situs atau website resmi Dewan Pers, hanya ada tak sampai 30 media siber yang terverifikasi secara administrasi maupun faktual. Menurut seorang jurnalis di Jambi, Ali Monas, verifikasi Dewan Pers sangat penting untuk diperhatikan. Ada beberapa alasan kenapa verifikasi dewan pers terhadap media online sangat penting. "Media online ini rujukan bagi masyarakat setelah mengetahui satu informasi dari media sosial mengenai benar, valid, hoaks atau tidaknya informasi dari medsos tersebut. Kalau media siber ada banyak, masyarakat bukan merasa puas dengan informasi yang didapat, malah tambah bingung dan meragukan media siber yang ada,"...

What's in it For the Customer?

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What's in it For the Customer?

Anyone who is going to spend money usually wants to know what the purchase will do for him or her. In fact, 70% of all purchases are made on an emotional level. So for the most part, buyers aren't concerned about the logical points of the purchase. If they were, the vast majority of us would be driving small, fuel-efficient cars with one-speaker radios.

Think of your brand as a promise ... a promise you make to your clients, prospects, employees, and even your vendors. It is necessary that you are able to back it up. You cannot build a successful, long-term brand on unsupported claims and wishful thinking. 

To separate you from your competition, your brand -- your promise -- has to differentiate you from others in the minds of your prospects. This is the reason you cannot use quality, integrity, or price when positioning yourself in your marketplace. So many companies claim to offer these particular characteristics that none of them stand out from the others. 

Logos, brochures, advertising and other forms of marketing may, in certain instances, be individual components of a branding campaign, but unless they are part of the system of determining a company's capabilities, direction, opportunities, and indeed its essence, they cannot--and should not--be referred to as branding. To say that a new logo, for instance, is equivalent to a new brand is to believe that I can compete at Daytona International Speedway by slapping decals all over my car. Even if it ends up looking good, it's still not ready to -- or able to -- compete.

What this all boils down to is the fact that every business -- including yours -- has a brand. The question is whether your brand is being determined by outside factors, or if are you actively building it on your terms.