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Inilah Media Siber Online di Provinsi Jambi Indonesia

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Inilah Media Siber Online di Provinsi Jambi Indonesia JAMBI  - Saat ini ada banyak media siber atau media online yang 'mengudara' di Provinsi Jambi - Indonesia. Menurut berbagai sumber, jumlah media siber di Jambi lebih dari 500 domain. Itu artinya, pertumbuhan media online atau media siber ini sangat pesat di Provinsi Jambi. Namun, jika merujuk situs atau website resmi Dewan Pers, hanya ada tak sampai 30 media siber yang terverifikasi secara administrasi maupun faktual. Menurut seorang jurnalis di Jambi, Ali Monas, verifikasi Dewan Pers sangat penting untuk diperhatikan. Ada beberapa alasan kenapa verifikasi dewan pers terhadap media online sangat penting. "Media online ini rujukan bagi masyarakat setelah mengetahui satu informasi dari media sosial mengenai benar, valid, hoaks atau tidaknya informasi dari medsos tersebut. Kalau media siber ada banyak, masyarakat bukan merasa puas dengan informasi yang didapat, malah tambah bingung dan meragukan media siber yang ada,"...

Living Your Brand

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Living Your Brand


Everyone is not your buyer. There may be a mass amount of people that purchase your product, but that's not everyone. Dig deep and research your audience. Find the answers to these questions: What are their spending habits? Values? Concerns? Needs? How does your product/service fit into their life?


By answering these direct questions you will begin to win over your key customer. The closer the focus the more connected the buyer will feel with your brand. You want them to think that you designed the brand specifically for them.


It is imperative when communicating that you exchange information about the product in the same way your buyer talks. For example: if they are high class, intelligent and money filled speak to them with sophistication and parallel their first-class style. Or for the free-spirited young adults don't confuse them with big words, or Robert Frost like metaphors; simply connect with your audience on their level. 


Employees, community members, friends, and clients must know the personality of your business. Everyone needs to be familiar with and carry out the persona inside the brand. Some great ways to do this are to hire those you believe already possess the desired traits, company parties, being a part of community events, and relaxed company meetings on implementing the brand through its employers.


Next, use your brand, logo and tagline on company material. These are: web sites, marketing, advertising, public relations, e-mail, letterheads, business cards, and product packaging. Place your brand on any objects related to your products or services.


Society is always changing. With that said, it's important to evaluate and re-evaluate your brand. Simple changes without changing the overall message are needed to survival. Grow with and ahead of your buyer. Don't let your brand get left behind