JAMBI - Guna melengkapi berkas kasus dugaan korupsi Rp72 miliar di PT Perkebunan Nusantara (PTPV) VI, Subdit III Tindak Pidana Korupsi (Tipikor) Direktorat Reserse Kriminal Khusus (Ditreskrimsus) Polda Jambi kembali melakukan pemeriksaan sanksi. Saksi tersebut akan dimintai keterangannya terkait kasus korupsi yang menjerat mantan Dirut PTPN VI, Iskandar Sulaiman. Keterangan tersebut untuk melengkapi berkas yang saat ini sudah dilimpahkan ke Kejaksaan. Dikatakan Dirkrimsus Polda Jambi, Kombes Pol Cristian Tory, proses penyidikan dugaan kasus korupsi di perusahaan plat merah itu masih berlanjut. Namun saat ini baru satu orang yang ditetapkan sebagai tersangka, yaitu pria berinisial IS. Berkas kasus korupsi ini juga sudah dilimpahkan ke kejaksaan. “Namun, ada kekurangan untuk dilengkapi sehingga berkas perkara dikembalikan dan ada beberapa tambahan yang harus dipenuhi. Pemeriksaan saksi hari Ini sebenarnya untuk memenuhi kekurangan tersebut,” ujarnya, Rabu...
Advertising: Laying Your Cards on the Table
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Advertising: Laying Your Cards on the Table
Successful marketing is not really measured in how many customers you were able to sell today. To be really able to say that you have a great marketing strategy is to be able to know that your customers were happy and satisfied with their purchase and that they were able to get their money’s worth.
There was a time in history when advertising was overstated. This was during the time when advertising was still new and only few people were aware of it. All business owners have to do is make up some claims and hopefully many people will be attracted to buy their products. But today, this strategy doesn’t work anymore. People are much wiser these days when buying products and availing of services. They know that when a certain marketing material is exaggerated it has hidden flaws and faults. Competition is also stiff that is why business owners would rather put sincere advertising in their materials than risk losing their customers and their business.
So when businesses need to promote something these days they make sure that it contains good content, design and of course honest advertising. Customers are fussier these days. They make sure that they get their dollar’s worth for whatever product they buy. So let’s say you want to advertise your new products through posters. It is important to not only put a lot of attention to the design but to the content as well. What you put in your poster will reflect not only your business and product but who you really are. If you are able to convey a sincere and professional impression to your target customers then they might continue buying your products and even refer you to their friends and colleagues.
In addition to honesty in your contents, you can also add humor to it. People never fail to recognize a good laugh when they see one. It is always pleasing for people to read funny and lighthearted materials. Consequently, they would never look at your poster as an advertisement; rather they would be encouraged to see what is it that you have to offer.
Remember that your business image is priceless so you have to maintain and preserve it at all times. And keep in mind that the success of your business will most likely depend on how you project your image to your prospects. So be very careful in what you write in your advertisements. Write and edit them with utmost regard for honesty, bluntness and common sense.
